MKT600 Marketing Assessment 1: Research Case Study Report

MKT600 Marketing 
Assessment 
Assessment 1: Research Case Study Report 
Individual/Group 
Individual 
Length 
Up to 2500 words 
Learning Outcomes 
This assessment addresses the following subject learning outcomes: 
a) Identify and evaluate key theories and principles of 
practical marketing strategies 
b) Critically evaluate client needs with regard to the 
creation of value for the organisation 
c) Critically evaluate the impact of the application of the 
marketing mix to the target market 
Submission 
Due 23:59 (AEST/AEDT) Friday end of Module 3 (week 6) 
Weighting 
40% 
Total Marks 
40 marks 
Objectives: 
• To enhance a clear understanding of the importance of marketing in modern business and to provide a grasp of effective contemporary marketing practices; 
• To provide a theoretical overview of marketing theory and practical application of innovative marketing strategies; 
• To critically analyse all relevant factors affecting the exchange process. 
How the assessment fits into the subject/course: st 
Marketing in the 21 Century has drastically evolved and is a critical component of business administration. The design of marketing plans is integral to business organisation and the assessment for this subject aims to provide students with the opportunity to apply the knowledge of developing effective marketing strategies. This assessment requires the students to analyse market trends before developing a marketing strategy. There is a short scenario for 
students to address the assessment tasks. 
MKT600_Assessment 1_Case Study Report Page 1 of 6 Linkages between Assessments 1 and 2: 
Assessment 1 requires students to create a case study and review marketing plans. Specifically, assessment 1 requires students to establish the context through analysing market trends. Assessment 2 requires students to devise a marketing plan of products or services offered by their own organisation and to consider how the marketing plan will add value to their organisation. 
Instructions: 
This assessment task requires you to develop a Marketing Environmental Analysis. A Marketing Environmental Analysis of the microenvironment and macro environment is key to understanding the possible impact of any external local, national or international factors on a small business. These factors tend to be outside a business owner’s direct control, however, as you have seen, business and marketing strategies can be modified to take advantage of the opportunities they present while also minimising any potential threats. 
Therefore, in this assessment task you will need to: 
• Demonstrate your learning about marketing concepts and principles covered so far and allow yourself to demonstrate your level of understanding of them. 
• Analyse the link between marketing practice and marketing theory 
• Demonstrate research skills to reveal the insights 
• Apply appropriate business report writing skills 
• Use the appropriate citation of references and a reference list in your written work. It is essential that you use the appropriate APA style for citing and referencing research. Please see more information on referencing here: 
http://library.laureate.net.au/research_skills/referencing 
• Practise aligning strategies to your market analysis 
Scenario: 
Choose any small business wanting to either expand through a new product development or a new market entry (locally and/or internationally) 
Tasks: 
1. Discuss the buyer behaviour in relation to your chosen business 
2. Analyse the microenvironment (the relevant publics, the suppliers and the marketing 
MKT600_Assessment 1_Case Study Report Page 2 of 6 
intermediaries). 
3. Summarise the likely competitors, what they offer and who they seem to target 
4. Analyse the macro environment. What are the society-wide influences on chocolate products? Are there demographic, economic, natural, technological, political, or cultural trends that will affect the business? 
Note: Take the time to find good quality references to support your ideas, suggestions and explanations using marketing theory in your report. Use headings/sub-headings, as you must write a formal document. 
Submission Instructions: 
Submit your assessment via the Assessment link in the main navigation menu in MKT600 by the end of Module 3. 
MKT600_Assessment 1_Case Study Report Page 3 of 6 
Learning Rubric: Assessment 1 
Assessment 
Attributes 
Fail (Unacceptable) 
0-49% 
Pass 
Credit Distinction 
High Distinction 
(Functional) 
50-64% (Proficient) 
(Advanced) 75 -84% (Exceptional) 
65-74% 85-100% 
Evaluation of Limited understanding of Resembles a recall or Supports personal opinion Discriminates between Systematically and critically 
information selected key concepts required to summary of key ideas. and information assertion of personal discriminates between 
to support the case support discussion substantiated by evidence opinion and information assertion of personal 
study Often conflates/confuses from the research/course substantiated by robust opinion and information 
Confuses logic and assertion of personal materials. evidence from the substantiated by robust 
15% emotion. Information opinion with information research/course materials evidence from the 
taken from reliable substantiated by evidence Information is taken from 15+ and extended reading. research/course materials 
sources but without a from the research/course sources with a demonstrates and extended reading. 
coherent analysis or materials. a capacity to explain and Information is taken from 
synthesis. apply relevant concepts. 20+ sources with a well- Information is taken from 
Analysis and evaluation do demonstrated capacity to 30+ sources with a high 
Viewpoints of experts are not reflect expert Identify logical flaws. explain and apply relevant level of 
taken as fact with little judgement, intellectual concepts. interpretation/evaluation 
questioning. independence, rigor and Questions viewpoints of to develop a 
adaptability. experts. Viewpoint of experts are comprehensive critical 
subject to questioning. analysis or synthesis. 
Analysis and evaluation Identifies gaps in 
reflect growing judgement, knowledge. 
intellectual independence, rigor and adaptability. 
Exhibits intellectual independence, rigor, good 
judgement and adaptability. 
Effective Difficult to understand for Information, arguments and Information, arguments and Information, arguments and Expertly presented; the 
Communication audience, no logical/clear evidence are presented in a evidence are well presented, evidence are very well report is logical, persuasive, 
structure, poor flow of way that is not always clear mostly clear flow of ideas and presented; the report is and well supported by 
20% ideas, argument lacks and logical. arguments. logical, clear and well evidence, demonstrating a 
supporting evidence. supported by evidence. 
MKT600_Assessment 1_Case Study Report Page 4 of 6 
Line of reasoning is often Line of reasoning is easy to clear flow of ideas and 
Audience cannot difficult to follow. follow. Demonstrates cultural arguments. 
follow the line of sensitivity. 
reasoning. Demonstrates use of Demonstrates use of high Demonstrates use of good Engages and sustains 
credible and relevant quality, credible and relevant quality, credible and audience’s interest in the 
Demonstrates resources to support and resources to support and relevant resources to topic, demonstrates high 
inconsistent use of develop ideas, but these develop ideas. support and develop levels of cultural sensitivity 
good quality, credible are not always explicit or arguments and statements. 
and relevant resources well developed. Shows evidence of wide Demonstrates use of high- 
to support and develop scope within the quality, credible and 
ideas. organisation for sourcing relevant resources to 
evidence. support and develop 
arguments and position 
statements. Shows 
evidence of wide scope 
within and without the 
organisation for sourcing 
evidence 
Effective use of diverse 
presentation aids, including 
graphics and multi-media. 
Critically evaluates Does not display an Some relevant Relevant suppliers, Thorough review of Systematically and 
client needs with understanding of the suppliers, intermediaries and relevant suppliers, critically reviews 
regard to Microenvironment intermediaries and publics are mostly intermediaries and relevant suppliers, 
Microenvironment actors – Suppliers, 
intermediaries, publics 
(intermediaries, suppliers, publics). 
publics are identified. 
Some potential 
identified. 
Potential challenges are 
publics. 
Good discussion of 
intermediaries and publics. 
Sensible challenges challenges are mostly identified. potential challenges, Systematically and 
are not presented. identified. supported by sound critically discusses 
20% arguments and/or potential challenges, 
good sources. supported by sound 
MKT600_Assessment 1_Case Study Report Page 5 of 6 
arguments and/or good sources. 
Critically evaluates Superficial review A satisfactory range of A good range of direct Thorough research Critically researches 
client needs with of competitors. direct and indirect and indirect competitors into a range of direct into a range of the 
regard to 
competitors is is described. and indirect most important direct 
Microenvironment No or little described. 
competitors. and indirect 
actors – Competitors and customer behaviour 
consideration of indirect competitors. 
Satisfactory discussion of buyer behaviour. Good discussion of 
buyer behaviour. 
Thorough discussion of related buyer competitors. 
Critical discussion of 
behaviour. related buyer 
20% 
Does not relate discussion to buyer behaviour. 
behaviour. 
Critically evaluates Discussion is not Some relevant macro- Mostly relevant macro- Good discussion of Critically discusses 
client needs with relevant to client environmental factors environmental factors trends and events in trends and events in the 
regard to Macro needs - superficial or discussed discussed demonstrating a the macro-environment macro-environment that 
environment 
general discussion of demonstrating some good understanding of the that are relevant to are relevant to the clients 
25% 
macro- environmental understanding of the concepts covered. concepts covered. 
client needs and are mostly supported by needs. Discussions are supported by the 
factors. 
Does not show understanding of relevant concepts. 
the concepts covered. . 
concepts covered. 

Assignment "Execution - Where Planning Hits the Road" Transportation Management

In 4-5 pages, list and discuss:

1. Discuss the major challenges of seaport operations in their quest to remain competitive. 2. There are several types of ancillary service providers. Name three that focus on international transportation and describe the type of service they provide. 3. What is intermodal transportation and what are its benefits in international trade? 4. Define direct service. 5. Define indirect service. 6. What are the most pressing issues in intermodal transportation market?

The requirements below must be met for your paper to be accepted and graded:

Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 80% of your paper must be original content/writing. No more than 20% of your content/information may come from references. Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement. Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

Assessment task 2: Quantitative and Qualitative Analysis Assignment

Quantitative and Qualitative Analysis

Assessment task 2: Quantitative and Qualitative Analysis Assignment
Examination (Individual) Objective(s): This addresses subject learning objective(s):
1, 2, 3 and 4 Weight: 50%
Task: Individually you are required to design and carry out a questionnaire-based survey on people’s attitudes towards some “topical” issue. Several appropriate topics will be mentioned in class, but feel free to choose your own. The questionnaire and data analysis should be designed to answer the following questions:
a. Overall, what are people’s attitudes to the ‘target issue’?
b. Do these attitudes vary systematically with the type of person?
c. What statistically significant relationships, if any, exist between these different attitudes and personal traits?
The subject variables which define the ‘type of person’ may be demographic variables, such as age, gender, ethnic origin, occupational or educational background, but may also be attitudinal variables, such as political affiliation.
Subject ‘types’ defined by combinations of these variables should also be considered. (For example, a comparison of attitudes of young males, old males, young females and old females, could be made.) Your study should give consideration to at least three subject variables. The choice of these variables should be made on the basis of their plausible relevance to the target issue being investigated.
The questionnaire will have a maximum of 20 questions, and should be designed so that it can be completed in only a few minutes. The questionnaire should contain at least one “open-ended” question. Responses to this question should be analysed using “content analysis” and graphically
02/03/2016 (March 2016) © University of Technology Sydney Page 5 of 9
displayed as will be described in lectures. ( Note: Care should be taken that an open-ended question is chosen which will give rise to responses which will allow of a substantial content analysis to be carried out. More than one such question can be included to ensure that at least one results in a suitable set of responses. )
A minimum of about 30 subjects (or sets of data) is required for this project, although a greater number may make the analysis and interpretation of some of the results easier.
The questionnaire responses are to be coded into a spreadsheet (or data matrix) format, and analysed using ‘univariate’ and ‘bivariate’, analyses, as will be described in class using SPSS software. Considerable graphical analysis will also be required.
Submission and Approvals
There are three assessment components involved in the development of the survey. While all sections are to be submitted as one document at the end of the semester (Note: All questionnaires must be approved by the subject coordinator before data gathering can commence. It is recommended that these surveys are lodged on UTS Online for approval no later than May 20.)
1) Research proposal
Your proposal will consist of the following sections: a) A title page: title of project.
b) Introduction (about two pages)
- statement of issue to be investigated and its significance
- brief literature review (incl. a mixture of academic and non academic sources) c) Aims and Expectations/Hypotheses, Objectives, Questions (about half a page)
d) While the questions themselves are not necessary at this stage, an indication of your dependent and independent variables, the open ended question you will ask and the planned survey sample should be given
e) References
2) Questionnaire and Covering Letter
This will consist of two documents;
a. A copy of the covering letter to be provided to survey participants
b. The final copy of the questions correctly laid out
Note: Students are encouraged to raise ideas for their topic with their tutor early in the semester. Written approval to distribute your survey must be obtained by the subject coordinator before students can proceed to stage 3.
3) Written Report
In this section students will outline the key findings from their research. The report should include:
a. A statement of your research objectives, questions or hypotheses and the background of the study. (Maximum 1 page – Material can be drawn from earlier sections)
b. Presentation of your research results
c. Discussion of those results in the context of your literature review in part 1. d. Key research conclusions.
Further Marking criteria will be provided on UTS Online in week 2, information:
Minimum requirements
Students must achieve at least 50% of the subject’s total marks.
Recommended texts
Gray, D.E. (2013). Doing Research in the Real World (3rd ed.). London: Sage.

Reading Response Assignment, Canadian Studies Critical Thinking / Review

The early Cold War was typified by many fears and public anxieties, such as fears of the nuclear bomb, communism, and espionage (spies). How do these fears and anxieties help us make sense of why people increasingly began to move into the suburbs at the exact same time? In other words, how are these things related?(You can use the following sources — the clips from CPAC’s The Fifties series, and the Veronica Strong-Boag reading).

Project writing guidelines

Undergraduate project writing guidelines

It is a fact that the undergraduate research students are required to work extra hard for them to scope high marks. They are required to carry out a good research bearing in minds the constrains that are experienced in the study. A supervisor who presents the academic staff is meant to receive the proposals of the research, approve the work, provide the guidance and make the assessment of the work. Most of the undergraduate students face severe challenges in this field. This is the online companies come in to offer undergraduate project writing help. The purpose of the supervisor is usually to provide the external assessment of the research at the end. The proposal of the topic mainly comprises of the subject of the study, a short explanation, the justification of the work, the conventions that are required to be carried out, the methodologies as well as the references. There are usually the standards that are usually made in the research papers which include the research detritus, the actual research, demonstration and the print submissions. This prepares the students to remain within strong boundaries of strict rules even after the school life. There are essential guidelines that the students should follow with the aim of developing the content that is required in the research proposal. 

The following are the guidelines that should be followed when coming up with the project paper:

·         The title page. The name of the institution should be included, the tittle of the int5endedb report as well as the main reason of carrying out the research.

·         The endorsement page. One should include the name of the institution as well as the department, an information signifying the approval of the supervisor. There is a space that is usually left for to include the signatures of the listed parties.

·         The dedication page. At this point the researcher dedicates the research to someone who is either dead or alive. This part is quite different from the acknowledgement.

·         Acknowledgement. In this part the researcher aims at writing to appreciate what he or she has contributed.

·         The abstract.  It mainly consists of the synopsis on the research work. It is written in the past tense. It contains less than 100 words which summarizes the problem statement. In addition, it should include the method that is employed, the conclusion part as well as the recommendations. This should be contained in one paragraph.         

Essay Assignment Help

Business and Management Question – what is an adequate and reliable sample size. Obviously, for some populations 30 is enough.

1.what is an adequate and reliable sample size. Obviously, for some populations 30 is enough. But what about if you are not sure? Also, if you total population is only let’s say 1500, you would use it. Right? Yes – no?

2.Reading a newspaper article, you learn that the national unemployment rate is 5.1%. The next month you read another article that states that a recent survey in your area, based on a random sample of the labor force, estimates that the local unemployment rate is 4.7% with a margin of error of .5%. Thus, you conclude that the unemployment rate in your area is somewhere between 4.2% and 5.2%.

So, what does this say about the local unemployment picture in your area versus the national unemployment situation? Since a major portion of the interval for the local unemployment rate is below 5.1%, is it reasonable to conclude that the local unemployment rate is below the national unemployment rate? Not really. When looking at the confidence interval, you have some degree of confidence, usually between 90% and 99%. If we use z=1.96 to calculate the margin of error, which is the z value for a 95% confidence level, we can state that we are 95% confident that the local unemployment rate falls in the interval we obtain by using the margin of error. However, since 5.1% is in the interval for the local unemployment rate, the one thing that you can say is that it appears reasonable to conclude that the local and national unemployment rates are not different. However, if the national rate was 5.3%, then a conclusion that the two rates differ is reasonable because we are confident that the local unemployment rate falls between 4.2% and 5.2%.

When making conclusions based on the types of confidence intervals you have learned and will learn in this course, you will only be able to conclude that either there is a difference or there is not a difference. However, the methods you will learn in Chapter 9 will also allow you to determine the validity of a conclusion that states that the local rate is lower (or higher) than the national rate.

3.What to do , and how to look at the null hypothesis

4.Try finding a confidence interval yourself. A commonly used degree of confidence is 95%, corresponding to an interval extending about 2 standard deviations either side of the mean as the 68-95-99.7 rule says. In this case, the low-bound is about 15.7% and the high-bound is about 20.9%, thus a confidence interval for the proportion of times the dissolved oxygen levels failed to meet minimum standards says that although we can never know the true proportion, we can be 95% confident that it is no less than 15.7%, nor more than 20.9% of the time.

5.Watch the “p-value Approach” video in Ch. 9.

Consider the following as you watch:

Set up and design a scenario in which a hypothesis test is warranted. Identify all main terms above in this context.
Discuss your perceptions in class/online forum.

6. Carefully define the following terms: Null hypothesis, alternative hypothesis, Type I error, Type II error, one-tailed test, two-tailed test

Carefully define the following terms: Null hypothesis, alternative hypothesis, Type I error, Type II error, one-tailed test, two-tailed test

Essay paper writing

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• January 16, 2017

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Business and Management Question – compare the US, Florida and European Constitution

This week’s discussion board is designed to have you consider how rights vary across “time and space”. In other words which rights are chosen to be included in constitutions and how these rights are defined and interpreted vary across countries and across states in the United States at the same point in time (the space dimension) and vary at different points in time within the same country. As you compare the U.S Bill of Rights and the Florida Declaration of Rights, on the one hand, with the European Union Charter, look for example at how rights concerning religion are described. Likewise, can you detect any differences in provisions for capital punishment or gun rights. Can you locate the right to privacy in the U.S. Bill of Rights? Is it found in the Florida Constitution or in the EU Charter? When you examine the European Charter on Human Rights do see any rights listed there that aren’t in Bill of Rights in the U.S. Constitution? Hint: Notice that the EU Charter contains a number of social and economic rights. Why would such rights be found in the EU Charter but not in the U.S. Constitution’s Bill of Rights? Give examples of what you discover and think about why these differences may exist. Keep in mind that these versions of “rights” were written at different points in history (the time dimension again). For example, the U.S. Bill of Rights were written in 1789 and ratified in 1791. The EU Charter evolved late in the 20th century. Does this time line tell us anything about how to think about rights? Additional ideas to consider about this assignment are found in the course announcements.

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• January 16, 2017

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Business and Management Question – 1) Academic Honesty Statement

You must include the below paragraph in the comments box ALONG WITH your NAME and DATE. This information is worth part of your grade (see the grading rubric for this assignment). For further information regarding plagiarism, please see the Academic Honesty Policy in the Student Handbook.

I, TYPE IN YOUR NAME, certify that I have personally completed this assignment based on my own personal efforts. I understand if I use outside sources, I must properly give my source(s) credit using the APA format and my paper should not include more than 20% of direct quotes from other sources. I understand if I do not provide proper credit to outside sources, I will be documented for plagiarism and be required to resubmit a new assignment. I will not divulge the content of this assignment or any of my work, generally or specifically, to any current or future James Madison High School students. DATE:

Example of Academic Honesty Statement

2) Grammarly Report

All students in English courses must sign up for a Grammarly account at http://www.grammarly.com/edu/students using the following access code: TJQVqDM9uFErPwEH

For each written assignment, please save and upload your Grammarly report and follow the STEP BY STEP INSTRUCTIONS.Please also review the instructions below:

Grammarly Instructions

ASSIGNMENT

The works we’ve read so far in Unit One have been both difficult to understand and hard to relate to. We don’t go on sea voyages anymore, or gather in mead-halls, or go on pilgrimages to Canterbury. But it would be a mistake to assume that you can’t relate to Old and Medieval English literature. All of these works also demonstrate universal themes and deal with emotions and experiences we recognize today: the loss of a home or a way of life, the need to stand up to evil, the need for community, and taking long, life-changing journeys.

Choose one of the prompts below and develop a two-page (400-500 word) response that retells, or updates, one of the classics we’ve read. This is an informal writing assignment, so feel free to get creative and have fun with this assignment, or to get personal and expressive. You are welcome to use first person (I and we) and to write this in any form you choose — poem, short short, letter to the editor, journal entry, blog post, newspaper article, or even a series of Facebook status or Twitter updates — as long as your writing meets the minimum word count.

PROMPT #1:
Have you ever lost something that was really important to you? How did you feel about it? Did other people understand what you were going through, or did you constantly have to explain yourself? Have you ever moved? Did you miss your old home? Write a lament for something that you have lost. It could be something serious, like the death of a loved one or a move that was hard to adjust to, or it could be something not-as-serious, like the loss of a favorite childhood toy.

PROMPT #2:
You are trying to open up a restaurant / coffee shop that will become a social gathering place for your friends and peers. You want this place to be really cool — but also a place where people can relax and get comfortable. What kind of establishment will you open? How will you get people in the doors? What will they do once they get there? How will you keep them there for long periods of time and keep them coming back? Write a description or story of your ideal social meeting place.

PROMPT #3:
Imagine that you are going on a college study trip, or pilgrimage, with a group of four strangers. Where would you go and why would you be going there? How would you want your life to change? Who would the strangers be and how would they talk, act, and dress? A nerd? A prep? A jock? The pretty girl? Write your own social satire of the members of your group. This might be an ideal prompt for a blog post or a series of Facebook / Twitter statuses.

Here are some tips.

*Cite your sources in APA format.

Make sure your thoughts are your own by using the information on Avoiding Plagiarism in the English Lab.

Save your assignment as a Word (.doc) document and submit as an attachment below.